ABSTRACT
The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis.
The study made use of primary data via the administration of a questionnaire to generate data from the respondents. The data were analyzed using the descriptive statistical analysis and the Pearson correlation analysis.
The results revealed that a positive and significant relationship exists between online advertisement and sales improvement (r=0.772; p<0.05). Also, a positive and significant relationship exists between E-Mail Marketing and Sales Improvement (r=.896; p<0.05). Furthermore, a positive and significant relationship exist between Blog Marketing and Sales Improvement (r=0.772; p<0.05). And Lastly, a positive and significant relationship exists between Search Engine Marketing and sales Improvement (r=.896; p<0.05).
The study suggests that digital marketing should be employed by every SMES, to ensure that sales improvement is guaranteed. this will go a long way in reducing expenses to the barest minimum and ensuring effectiveness in it going concern.
EXCERPT FROM THE STUDY
The concept of participation relates to who takes part in a set of society’s activities and...
THE INFLUENCE OF INFORMATION SYSTEMS ON BUSINESS INNOVATION
Abstract: This study aimed to investi...
Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesse...
ABSTRACT
In this study attempt has been made highlighting the effect of poor nutrition affecting children under the age...
STATEMENT OF THE PROBLEM
Virtually, every economic entity maintains its records on a historical cost basis. The historic...
Background to the Study
It is not exaggeration that despite the effort of National Agency for the Prohibition of Traffic...
THE IMPACT OF CUSTOMER NEEDS ASSESSMENT ON BUSINESS PERFORMANCE
This study aimed to determine the impact of customer needs assessment on...
ABSTRACT
The study investigated the influence of in-service training on the job performance of lecturers in colleges of education in Nige...
ABSTRACT
The research is concerned with the study of the utilization of school library resources by seconda...
BACKGROUND OF THE STUDY
In Nigeria today, acts of delinquency and violence among secondary school students have become a...