DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM SCALE ENTERPRISES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis.
The study made use of primary data via the administration of a questionnaire to generate data from the respondents. The data were analyzed using the descriptive statistical analysis and the Pearson correlation analysis.
The results revealed that a positive and significant relationship exists between online advertisement and sales improvement (r=0.772; p<0.05). Also, a positive and significant relationship exists between E-Mail Marketing and Sales Improvement (r=.896; p<0.05). Furthermore, a positive and significant relationship exist between Blog Marketing and Sales Improvement (r=0.772; p<0.05). And Lastly, a positive and significant relationship exists between Search Engine Marketing and sales Improvement (r=.896; p<0.05).
The study suggests that digital marketing should be employed by every SMES, to ensure that sales improvement is guaranteed. this will go a long way in reducing expenses to the barest minimum and ensuring effectiveness in it going concern.
Related Project Materials
THE ROLE OF THE AGRICULTURAL SECTOR AS AN ACCELERATOR TO NIGERIA ECONOMY
BACKGROUND OF THE STUDY
By the time Nigeria became politically independent in October 1960,agriculture was the dominant sector of the eco...
Evaluating the Impact of Public Health Campaigns on Economic Well-Being in Nigeria
Background of the Study
Public health campaigns are designed to educate the population on health practices, promote disease...
An examination of the role of civil society organizations in peacebuilding: A case study of Minna Local Government Area, Niger State
Background of the Study
Civil society organizations (CSOs) have long played a pivotal role in peacebuilding efforts, partic...
An Examination of the Relationship Between Emotional Intelligence and Psychiatric Nurses’ Job Performance: A Case Study of University College Hospital, Ibadan, Oyo State
Background of the Study (400 words)
Emotional intelligence (EI) refers to the ability to recognize, understand, manage, and influence emo...
An Investigation of Real-Time Analytics in Optimizing Delivery Logistics: A Study of E-Commerce Platforms in Katsina State
Background of the Study
The e-commerce industry has experienced significant growth, driven by the demand for fast and re...
AN ASSESSMENT OF COST CONTROL STRATEGIES FOR SUSTAINABLE BUSINESS OPERATIONS
Abstract:
This study assesses the impact of cost control strategies on sustainable business operations...
Evaluation of AI-Based Approaches for Analyzing Genomic Variants: A Case Study of Adamawa State University, Mubi, Adamawa State
Background of the Study
Genomic variants, including single nucleotide polymorphisms (SNPs) and insertions/deletions (indel...
A CONTRASTIVE STUDY OF THE SENTENCE STRUCTURE OF ENGLISH AND IGARRA LANGUAGES
BACKGROUND TO THE STUDY
The most primary aim of language is communication, and communica...
The Effectiveness of Auditing in Enhancing Budget Transparency in Ilorin West Local Government Area
Background of the Study
Budget transparency is vital for promoting accountability and ensuring that public funds are all...
An appraisal of the role of school administrators in the implementation of online education in secondary schools in Yola Central LGA, Adamawa State
Background of the Study
School administrators play a pivotal role in shaping educational policies and ensuring the effective implementati...
